I have a friend who is a blogger. Since 2017 I’ve been reading her posts, and have witnessed her progressive changes on both inner and outer levels. When we met, she was a die-hard meditator working at a meditation retreat center on the west coast, trying hard to love it and fit in with the culture. But once we had a few deeper conversations, I understood on a gut level that she wasn’t happy there and didn’t truly fit the peculiar mold of human that could stay at a place like that for any length of time. Sure enough, only a couple months after I left, my friend quit her position, packed up her stuff, and headed southwards to the Bay area. There she hooked up with some people who offer year-long, esoteric apprenticeships for those who desire to meet and work with their wild shadow self through lots of time spent in nature, rituals and circle work. Throughout the year she blogged about her journey, experiences and the emotional rollercoaster she rode throughout.
My friend is a prolific and eloquent writer. She writes from the depths of her passionate soul, and isn’t afraid to be painfully honest in her posts. She’s great at self-deprecation and describing the hard edges of her lived experience, in an effort to give the reader the full expression of her deep and often sorrowful soul life. She’s also quite funny, often irreverent, and sometimes names the tender wounding within our common experience in a remarkable way. Now that she’s gone through her initiation year, she’s changing the focus of her blog to be a guide for those who also wish to venture out into the wild nature alone and unaided. This is admirable and useful information to offer readers. However, she also continues to write her honest-to-a-fault blog posts for her faithful followers. She asked me for feedback about her new direction recently, which got me pondering.
The crux of the dilemma my friend had, and which I think many bloggers also have, is finding the balance between not coming off sounding like an egotistical, arrogant know-it-all, and writing in a way that is so honest and authentic that one ends up disparaging oneself, sounding either depressed, confused, or simply the polar opposite of an expert on the subject. This is an issue in the field of blogging and of writing nonfiction generally. What can be done?
This question begs us to go back to the roots and ask, Why am I writing what I am writing? What is the purpose of this blog at its core? Am I in a position to be an “expert” on this topic? And if so, then just how honest about the whole process should I be? Where is the line between authenticity and loss of respect? Between expertise and arrogance? Between not enough information and too much? The other important thing to consider in all this is, Who is my audience? What are they interested in? Am I writing to please them and keep them coming back for more of my blog posts, or am I writing what I please and if they like it fine, and if they don’t, that’s fine too?
These are real questions that all writers who are serious about their craft (in this case, blog) need to be asking themselves. And it’s good to recognize that the answers are dynamic and will change as you change and evolve yourself as a writer over time. There are several factors to consider around having a blog, such as, is my ultimate goal to have a solid and high number of followers? Do I want to make money off the blog (monetize it), and if so, how and for what purpose? Am I mostly interested in the literary value of the work and wish to offer readers something of value and quality when they take the time to read a post? Or, is my blog mostly for entertainment, news, or a how-to type blog? Then, there’s the question of mission and vision: is my blog a way to promote my business venture, used as a marketing tool? Is my blog centered around a noble aim, like social, racial, or environmental justice? Is my blog a platform for my deeply and passionately held political views? Or do I have a particular cause I am promoting or wanting supported, such as animal rescue, human trafficking, criminal justice or educational reform?
I think it’s safe to assume that most people who take the time to build a blog, write posts, and work to get a following, do it because they feel what they have to say is important to some people. It’s far too easy to compare my blog to another’s and feel that mine is sorely lacking. If I write posts that I consider to be high-quality content, yet only twenty or fifty people read them, compared to thousands who may read a travel, food or sports blog, chances are good I will get discouraged. perhaps even giving up on writing eventually. Blogging is a numbers game, among its other dimensions.
We are living in a world that values material success above all. Our heroes are the people who have made it—they’re rich (obscenely so, usually), physically perfect, usually under 35, and mostly famous. Look online for bestselling nonfiction books, and nearly all of them will be stories of the people who made it in the world, in one form or another. Which is fine, I suppose, except that for me there’s something simply not REAL about all of that. Is the purpose of life, of living, really to get rich, stay thin, ripped, and sexy, and be able to buy your happiness and anything else you want on a whim? Or could it be that there is much more to being a human incarnated on the planet now, a larger story unfolding that we have yet to truly understand?
Back to my friend’s blogging story. She asked for my opinion, so I told her that it seems at odds to have a blog that simultaneously offers expert advice and techniques for wild nature solo adventures, and also tells her personal story of loneliness, anger, fear and sorrow, interspersed with humor and moments of joy and bliss. But I could be totally wrong about that. Readers, what do you think? When you follow someone’s blog, what are you hoping to get out of it? Do you want their expertise? Or their brutal honesty? Or something in-between? I’d love to hear your thoughts in the comment section, if you are willing to share with us here.